FAQ
FAQ
Quick answers for brands, agencies, and event teams planning street-level projection campaigns with Posterize Media.
Projection Advertising FAQ
What Clients Ask Before We Light Up A Wall.
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What is projection advertising?
Projection advertising uses high-powered projection to display branded visuals, animation, or video onto wallscapes, building facades, large walls, venues, or other high-visibility surfaces. Brands use it for product launches, events, entertainment campaigns, agency concepts, and large-format nighttime brand moments.
How much does projection advertising cost?
Cost depends on the city, surface, campaign duration, creative needs, equipment, staffing, and proof requirements. Send the campaign city, timing, and goal so Posterize can scope the project accurately.
What do you need from us to quote a campaign?
Send the campaign city, target date or date range, brand or product being promoted, preferred surface or venue if you have one, and the campaign goal. If you have creative assets, mention that in the form.
Do we need to already have a building or wall picked out?
No. If you have a location, include it. If not, send the city and goal so the team can review possible site and surface options.
What kinds of campaigns work best for projection advertising?
Projection advertising works best for product launches, events, pop-ups, brand drops, music and entertainment releases, agency stunts, and campaigns that need nighttime visual impact on large walls or high-visibility surfaces.
Does projection advertising work during the day?
Outdoor projection is strongest at night or in controlled-light environments. Ambient light, weather, surface texture, viewing distance, and projector placement all affect visibility.
What does Posterize handle?
Posterize helps with planning, creative production support, site review, projection setup, installation, campaign execution, and proof of performance. Scope depends on the campaign and site.
Do you provide proof of performance?
Yes. Posterize provides proof of performance for campaigns. The exact documentation package depends on the campaign scope.
Do you work outside NYC and Los Angeles?
Yes. Posterize can support national and international campaign planning. Confirm final market availability during the quote process.
How fast can a projection campaign launch?
Timeline depends on the city, surface, creative, equipment, and campaign complexity. Send the date range in the quote form so the team can confirm feasibility.
Do you work with agencies?
Yes. Agencies can use the form to share the client goal, market, timing, and campaign needs.
What happens after I request a quote?
A campaign specialist reviews the city, date, goal, and campaign type. The next step is a feasibility review, quote discussion, and campaign plan.
Ready to quote?
Send Us The Campaign Details.
Tell us the city, date range, and campaign goal. Posterize will review what works and what it takes to launch.